Learn the basics of IP for business

IP Australia has launched a new series of videos to help small business get across the basics of intellectual property. The organisation uses the series to explain the six main types of IP, both registered and unregistered, helping small business operators and innovators to understand what IP protection is available.

As start-ups and small businesses are often time and cash poor, seeking professional IP advice might not be an option. Even for those who are planning to seek professional assistance with their IP, it’s valuable to understand the basics first. The video series thus serves as the first steps in learning how to make the most of IP, explaining how protection can create value for an organisation and help it to grow.

The first video in the series, ‘IP Basics for Business’, focuses on the common types of IP that are likely to be encountered by small business owners. Viewers will learn about patents, trade marks, designs and copyright — important assets which ought to be properly protected.

‘IP, know what you don’t know’ looks at simple things to do before you develop a new product, how small business people use IP to become big business people and the difference between an attorney and an examiner.

Finally, ‘IP, Balancing Costs and Benefits’ weighs up the cost and benefits of protecting your IP. Viewers will also be taught a simple technique for knowing how much their IP is worth and learn about the three types of costs for IP protection.

The videos are available on the IP Australia YouTube channel.